Power of Hokkaido Finding the sweet spot in souvenirs

Takahiro Azuma

This is an educational variety show that approaches Hokkaido's future and economy from a new point of view. Today's theme is souvenirs. We'll go through new souvenirs from famous companies such as Ishiya Co., Ltd, known for their "Shiroi Koibito" cookies, and YOSHIMI, known for its popular Sapporo Okaki. Furthermore, we'll also cover how local banks are teaming up with Oracle Japan to use big data in order to develop new souvenirs for overseas visitors.